Our pick of the week’s most useful business and marketing articles. Inside: “#BlackFriday hangover | Part 2: Mining the gold that comes out of Black Friday data” and “Profound vs. Scrunch: Which AEO tool fits your team?”, plus four more.
This week: how one company grew qualified leads ninefold with smarter marketing automation, why faster payments haven’t sped up most finance teams, and simple ways to make Instagram Reels and remote staff easier to manage.
How do you get your business into AI search results? This week’s reads cover earned media for the AI era, five ways to stop building features nobody uses, YouTube videos that hold attention, and where process automation really pays off.
Does better branding beat better marketing? Lessons from real estate say yes. Also inside: building a go-to-market tech stack, using AI on LinkedIn without sounding like a robot, and why employee reviews still matter.
Stop pushing for the sale and start helping customers choose. That idea runs through this week’s reads, alongside picking the right AI search tool, leading remote teams well, and a Kenyan soil-tech startup heading into Tanzania.
Can AI stand in for a marketing team? One founder built a seven-person team with it. Also this week: measuring how visible you are in AI answers, why unpolished Reels win, and writing job reviews that actually help.