Marketing Strategy & Plans

A clear, practical marketing plan so every rand you spend has a purpose. Many small businesses spend on marketing without a plan: a few social posts here, an advert there, and no real way of telling what works. We help you replace guesswork with a strategy you can actually follow.

Why a marketing plan matters

Without a plan, marketing becomes reactive. Budgets get spent on whatever feels urgent, messages change from month to month, and it is hard to know which activities bring in customers. A written marketing strategy gives you focus: who you are selling to, what you are saying to them, where you will reach them and how much you will spend.

It also makes decisions easier. When a new advertising opportunity comes along, you can check it against your plan instead of guessing.

What our marketing strategy service includes

• Market and competitor research – what your competitors offer, how they price and where the gaps are
• Target customer profiles – who your best customers are, what they need and how they make buying decisions
• Positioning and key messages – a clear statement of why customers should choose you
• 12-month marketing plan and budget – activities, channels, timelines and costs, month by month
• Launch campaigns – planning for new products, services or locations
• Monthly check-ins and reporting – tracking results and adjusting the plan as you learn

Our process

1. Discovery

We start with a free consultation to understand your business, your goals and your current marketing. We look at what has worked, what has not, and what resources you have available.

2. Research

We research your market, your competitors and your customers so the plan is built on facts rather than assumptions.

3. Your plan

You receive a practical, written marketing plan with realistic budgets and goals that fit the size of your business. No jargon and no 80-page reports that sit in a drawer.

4. Support and review

Plans work best when someone keeps them on track. We offer monthly check-ins to review results, adjust activities and keep momentum going. You can also run the plan in-house; we will make sure your team knows exactly what to do.

Who this service is for

• Small and growing businesses that want to stop guessing with their marketing
• Start-ups preparing to launch a new product or service
• Established businesses whose sales have plateaued
• Owners who want a clear budget before committing money to advertising

Frequently asked questions

How long does it take to build a marketing plan?

It depends on the size of your business, but most plans are ready within a few weeks of our first meeting.

Do you also carry out the plan?

Yes. We can deliver the plan for you through our digital and social media and events services, or support your team to do it in-house.

What budget do I need?

There is no minimum. Part of our job is to build a plan that fits the budget you actually have and puts it where it will have the most impact.

Meandros Business Consultants is based in Benoni, and we work with businesses across South Africa.